Tips to Choose the Right Uniform for Your Hotel
Hospitality sector widely based on the appearance of both the institution as well as the employees there. Staff uniforms at hotels and restaurants carry a significant impact on creating a long-lasting effect on the customers. Designing the perfect uniform with proper branding is essential to convey the brand ideology and build a strong company reputation. Your market success will depend on how you place your brand in front of the customer. Here are some simple tips to consider while choosing the perfect hospitality uniform:
The uniform style should be precisely chosen based on your brand tone as well as your target audience. If you need a more professional look to attract high-end customers, you may prefer formal trousers with a waist coat. Employees working in a more casual café can wear a simple yet more informal uniform made of quality material. It is important to ensure that the uniforms are made from high-quality materials that are easy to care for and are durable. For a more contemporary look, employees can wear a stylish polo shirt that can be worn with simple trousers such as Jeans.
While creating an impactful brand image, the uniform colour must be chosen wisely, considering the overall business logos and other promotional materials. As blooms are highly implicative, the uniform colour should closely resemble the brand image and convey a positive inherent meaning. Subtle or formal colours such as combinations of white, beige or black. These colours offer the added benefit of a wide selection of accessories, and they are also easy to clean. However, if your business needs a more casual look, you can choose vibrant colours.
As the employees have to wear the uniforms for long hours, it is important to choose breathable materials. Washable and stain-resistant features are the basic requirements for hospitality uniforms. The day-long busy schedule and the constant need to be new demands the uniforms to have a classy look and feel all the time. Comfortable clothing will also improve the productivity of the employees and let them be pleasant throughout the service. Soft and airy materials such as premium quality cotton are often great for manufacturing uniforms for your in-house staff.
Logos and taglines have been a prominent element in creating a memorable brand name among the customers. As workwear is important in creating the first impression on your hotel customers, proper and effective branding is important to ensure efficient brand portrayal. Embroidering or printing the company logo onto the uniforms will help in the easy identification of your employees. It will also add high recall value by acting on the subconscious mind of the customer.